Storm Intelligence

Intel Blog

Market analysis, contractor guides, and storm intelligence – all driven by real NOAA data.

Market Analysis

Zip-Code Competition Density and Post-Storm Canvass Conversion

Contractor density by zip code and its effect on post-storm canvass conversion. NOAA-linked benchmarks, timing impacts, and field tactics for crews now.

Market Analysis

Shared vs Exclusive Storm Leads: Close-Rate Evidence for Roofers

Data from 2025–2026 field reports and radar-verified leads show exclusive leads convert 2.7x higher than shared. Cost-per-conversion, crew sizing, tactics.

Market Analysis

ROI of a $499 Storm Lead: Three Crew-Size Scenarios Explained

Practical ROI math for a $499 storm lead. Three crew-size scenarios show break-even close rates, required job values, and tactical steps to protect margin.

Market Analysis

New England Hail Risk: Rare Events, Contractor Gaps and Lead Shortages

Rare New England hail causes concentrated damage. Staffing, lead-generation, and workflow gaps leave many roofing contractors unable to scale after storm.

Market Analysis

Great Lakes Hail Timing: Lake-Effect Storms and Crew Scheduling

Guidance for roofing contractors on timing of lake-effect hail in the Great Lakes. Use NWS warnings, NEXRAD radar, and shore observations to time pre-staging and crew moves.

Market Analysis

Arizona & New Mexico Hail: Low Frequency, High-Value Leads Guide

Playbook for contractors in Arizona and New Mexico: timing, radar cues, pre-deploy ranges, rapid canvass tactics and NOAA-linked documentation steps now.

Market Analysis

Carolinas Hail Activity: Contractor Saturation Lags Storm Demand

Why contractor density underperforms after Carolinas hail events. Actionable deployment, canvass, and adjuster tactics using NOAA radar-derived local data.

Market Analysis

Southeast Hail Market Gap: Why LA, MS, AR Are Underserved Now

Why Louisiana, Mississippi, and Arkansas get fewer targeted hail leads. NOAA storm-report context, field observations, contractor tactics and outreach.

Market Analysis

Illinois–Iowa Hail vs Southern Plains: Operational Field Insights

Contrast Illinois and Iowa hail with Southern Plains events. Radar-derived strike shapes, damage profiles, crew workflows, and NOAA timing notes for crews.

Market Analysis

Kansas–Nebraska Hail Corridor: Contractor Workflows Between Seasons

guidance for roofers in the Kansas–Nebraska hail corridor: timing, crew density, material staging, and lead targeting between tornado season and harvest.

Market Analysis

Why Denver Front Range Hail Produces Disproportionate Leads for Roofers

How Front Range meteorology, urban density, and homeowner response combine to create outsized hail lead volume in the Denver metro. Tactical timing and staging for roofers.

Market Analysis

Oklahoma Hail Season Economics: Crew Density and City Conversion

Analysis for roofing contractors on Oklahoma hail season economics: crew density by metro, competitor intensity, city conversion rates and NOAA storm data.